Hero ingredient of the week: Hyaluronic acid

Do you know the secret to smooth, flawless and hydrated skin? 

Hyaluronic acid (HA) is a substance found naturally in our skin that holds water and helps keep it hydrated and plump, but as it decreases with age and under damaging factors like UV exposure and high pollution, it is important to help rebalance its level to keep a youthful and healthy skin with your friends from AVE + EDAM...

What is it used for?

Hyaluronic acid is most known for its ability to retain moisture and smoothing skin, making it a common ingredient in a lot of our formulations. Here's why it's vitally important to add it to a lot of people's daily routines: It can instantly fight wrinkles, as well as help the skin to repair quicker.

The molecule holds a thousand times its weight in water to not only retain all that moisture in our skin, but also prevent all that moisture from evaporating into the air. It is your ideal anti-aging agent, which will help revitalise your skin. And it plays well with most other ingredients.

Find out whether you need a little hyaluronic acid boost - have you taken our skin test recently?

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